How teams put a real business decision to the board — and what the Chairman resolved.
Keel · B2B operations software · inventory & fulfillment
Octave sits eight expert AI advisors on a business question, each answering in their own lane, and a neutral Chairman resolves them into a single decision. A B2B operations tool was disappearing behind a generic acronym no buyer could recall — so instead of hiring a branding firm, the founder put the question to the board.
Meridian Advisory · B2B consulting · 6 people
A boutique operations consultancy suspected it was underpriced but feared losing its book if it moved. It put the question to the board.
Cadence CRM · Vertical SaaS · seed stage
Cadence had plenty of demos but kept losing deals at the end on “it's too expensive.” They brought their lost-deal pattern to the board.
Foldwell · DTC consumer goods
Foldwell sold well-made everyday bags into a category full of look-alikes. Every ad sounded like every competitor. They asked the board how to stand out.